If you are a charity, chances are you have a lot on your plate to deal with, and this whole online world is another thing to add to your list. We want to make this easier for you to deal with. With a few clicks of a mouse (and a whistle if your in the mood) you can be connected to some of the most fun games out there.
What this will do for you is increase engagement with your charity, raise funds for your cause AND give you valuable information on how to raise more awareness online.
Funds and Awareness Raising Through Social Games?
More and more charities are looking to pursue new avenues towards fund raising. Most of these are in fact looking at new ways of applying social media to further their charitable causes.
We at PlayMob passionately believe that charitable causes and social media are a perfect match, particularly when you see the symbiotic nature of both social media’s and a charity’s core values. Social media at its core is a platform to provide people a way of connecting with others around common interests, this is concordant with the core values of charities; to raise awareness, bring people together and create communities around causes.
Charities are now looking at online social games, raising money through virtual goods on online social games. Virtual goods simply are items that exist in online games that users can purchase with money.
The virtual goods revenues this year have increased by over 156% since 2010 and has an estimated worldwide value of $41million.
The projections for 2015 show that this will increase by a staggering 775% to a worldwide value of no less than $318million.
The partnership of game publishers and charities have been consistently successful in bringing in great and measurable ROI. For example, the recent earthquake in Japan this year raised over $1 million for Save The Children in 36 hours, just through the sale of virtual goods in Zynga’s 3 major game titles. It isn’t just Zynga who have partnered with charities around the world, many other social games publishers have also been very willing and accommodating for the promotion of charitable causes.
For example, the MiniMonos social game alone has formed partnerships with Buy1Give1, the Bird India charity and the Meridian giveaway for causes ranging from rare birds, clean water access and homelessness in just two years and is continuing to expand its portfolio.
Your organisation has the potential to reach new customers for your charitable causes by utilising new media in an ethical, profitable and engaging environment; online gaming, an area that we at PlayMob specialise in. You can contact us so that we can work with you directly to achieve your objectives and craft together an effective, measurable and winning social gaming campaign for your charity and its causes.
More stats:
Roughly 19 percent of men and women who use the Internet donate to charity online.
(Pew Internet and American Life Project, 2005)
The number one reason donors say they give online is convenience. Other top reasons include giving quickly at times of crisis, making multiple gifts in one transaction through a giving portal, and seeing their overall giving history. (Network for Good, 2007)
The majority of online donors have little to no prior giving history with an organization. This can be interpreted to mean that it is easier to acquire an online donor than it is to convert a current donor into an online donor. (Blackbaud, 2005)
Edited by Yasin Akgun and PlayMob.